Top Pixel Games Performance on Unified Platform in the UK, Q2 2025

In the second quarter of 2025, the top pixel games on the unified platform in the United Kingdom showed varying performance trends in downloads, revenue, and active users. According to Sensor Tower, here's a closer look at how these games fared:

Color by Number：Coloring Games from Wildlife Studios experienced a consistent increase in weekly revenue, peaking at around $7.3K by the end of June. Weekly downloads fluctuated, peaking at 24.1K mid-April, while active users saw a substantial rise to 99.3K in late May before dropping to 60.8K by the quarter's end.

Black Mirror: Thronglets by Netflix, Inc. showed an impressive spike in downloads, reaching 65.4K in mid-April shortly after release. However, revenue remained relatively low, with a peak of $265 early in the quarter. Active users initially surged to 80.7K but declined to 734 by the end of June.

Melon: Sandbox from Payge Ltd maintained a steady revenue stream, averaging around $7.7K weekly. Downloads reached a high of 15.2K in mid-April, while active users grew significantly, peaking at 263.6K in mid-June.

Picture Builder - Pixel Puzzle by Hitapps Games LTD saw a moderate revenue increase, with weekly earnings reaching $2.9K by late April. Downloads peaked at 17K mid-April, and active users increased to 124.9K by mid-June.

Cup Heroes from Voodoo experienced a decline in downloads, from 9.1K at the start of April to 4.7K by the end of June. Revenue peaked at $11.6K in late April, while active users decreased from 77.9K to 30.1K over the quarter.

These insights provide a snapshot of the pixel games' market dynamics in the UK, with more detailed data available from Sensor Tower.